TY - JOUR AU - Görges, Luise AU - Kadritzke, Ulf PY - 2011/09/01 Y2 - 2024/03/29 TI - Corporate Social Responsibility – vom Reputationsmanagement zum politischen Projekt JF - PROKLA. Zeitschrift für kritische Sozialwissenschaft JA - PROKLA VL - 41 IS - 164 SE - Artikel des Heftschwerpunkts DO - 10.32387/prokla.v41i164.9 UR - https://www.prokla.de/index.php/PROKLA/article/view/9 SP - 459 – 485 AB - <p>Luise Görges, Ulf Kadritzke: Corporate Social Responsibility – from Reputation Management<br>to the Strategic Advance of Corporate Power. This history of CSR exemplifies the<br>advancement of corporate power in the process of capitalist globalization. Initially started in<br>response to reports on the violation of human rights, the transnational corporations (TNCs)<br>managed to design the CSR concept as a voluntary and highly selective commitment to bridge<br>the gap between the rhetoric and the reality of corporate conduct. With the worldwide rise of<br>the neoliberal paradigm in economic and social policy, these CSR-concepts were combined<br>into a capital-dominated CSR-complex. The article tries to reconstruct the scientific, political<br>and ideological roots of the concept and the steps transforming the corporate CSR-movement<br>into a successful ‘industry’. But the company-driven CSR is consistently confronted with<br>actors and actions of a new social movement (including NGOs as well as unions). These<br>organizations of civil society steadily uncover the social consequences of corporate global<br>strategies. The so far asymmetric balance of power may nevertheless give NGOs and their<br>allies– backed by the new media – a chance to lay open corporate misconduct and demonstrate<br>the main ‘performance’ of global corporate power: the deepening of class polarization and<br>ecological instability.</p> ER -